VibeIndex
VibeCheck is a data-driven platform that collects and analyzes the experiences of city visitors, primarily through online reviews.
By filtering this data by tourist attractions and businesses, and labeling it across different service areas, VibeCheck quantifies public sentiment and delivers insightful trend analyses for each area within a city.
The core of our analysis is the VibeIndex—a proprietary scoring system designed to objectively measure a location’s online reputation.
Unlike traditional methods that rely solely on review volume, VibeIndex goes further by analyzing the emotional tone of each review.
It identifies and categorizes both positive and negative keywords, assigning scores based on functional and emotional dimensions across service categories.
These scores are visualized on an interactive map, allowing users to explore trends by neighborhood, commercial zone, or individual point of interest.
With this map-based insight, city managers and planners can identify problem areas, recognize high-performing locations, and make faster, more informed decisions.
Excellent
Good
Average
Needs Improvement
For example, a high VibeIndex score indicates a location that consistently receives positive feedback and is likely to be a recommended destination.
Conversely, a lower score suggests a need for improvement, highlighting areas that may require attention.
By using VibeCheck, cities gain an objective and actionable understanding of their public-facing image—ultimately improving operational efficiency, enhancing urban experiences, and supporting strategic decision-making.